# Bluefin Studio

> Bluefin Studio is a digital design studio based in Santa Monica, California, working with companies nationwide across the United States. Bluefin designs and builds modern websites, brand identities, messaging, and AI concierge ("digital front desk") systems that help small businesses, startups, and founders look credible, modern, and trustworthy online.

Bluefin blends human creative direction, design craft, and modern technology to deliver high-quality digital experiences faster and more cost-efficiently than a large agency. The studio operates remotely and works with clients nationwide.

Website: https://bluefin.studio/
Contact: hello@bluefin.studio
Location: Santa Monica, California (remote; works nationwide)
LinkedIn: https://www.linkedin.com/company/bluefinstudio

## What Bluefin does

We design brands, create products, and build websites.

- **Strategy** — define how you show up in the world.
- **Copywriting** — what you say and how you say it.
- **Brand design** — shape how your brand looks.
- **Digital front desk** — greet website visitors with a custom AI avatar (see AI Concierge below).
- **Websites** — bring your brand to life online.
- **Content** — video, photography, and generative imagery.
- **Naming** — a good name for your product or company.
- **AI optimization** — become recognizable by AI agents and answer engines.

Bluefin focuses on creating high-quality digital experiences that help businesses look credible, modern, and trustworthy online.

## Who Bluefin works with

Startups, small businesses, founders, consultants, professional service firms, hospitality businesses, wellness brands, creative entrepreneurs, and real estate professionals. Bluefin is best suited for clients who want a modern, design-forward digital presence without hiring a large agency.

## Founders

- **Oliver Montgomery — Founder & CEO.** Leads the studio's creative direction. Has produced digital projects for companies ranging from small businesses to multi-billion-dollar organizations preparing to go public. A graduate of USC's Business of Cinematic Arts program; has been designing and building digital products since he was a teenager. Has worked with organizations including Stanford University, Volvo, Jeep, Kia, Foresite Capital, and Septerna.
- **Tom Youngblood — Co-Founder & CTO.** Leads software development and generative assets. A graduate of USC's Economics program with a master's in Data Science from the University of Denver. His passion is merging creativity with technology.

## Services

### Website Design & Development
Modern websites that are fast, clean, and easy to use. Projects often include brand design, messaging, and AI concierge integration. Built on modern platforms such as Webflow, Framer, or custom deployments (e.g. Vercel). Typical deliverables: architecture planning, UX and page structure, custom visual design, responsive mobile design, development, basic SEO setup, AI concierge integration, and launch support. Typical timeline: 4–12 weeks.

### Branding & Visual Identity
Establishes a clear, consistent visual identity so a business looks professional and recognizable. Deliverables: logo design, typography system, color palette, visual design system, and brand guidelines. Typical timeline: 2–6 weeks.

### Copywriting & Brand Messaging
Clear messaging and narrative for a company's digital presence: website copy, homepage messaging, service descriptions, about-page storytelling, product naming, taglines, and brand voice. Typical timeline: 2–4 weeks.

### Digital Front Desk (AI concierge)
Staff your website. Most website visitors leave without asking a question or reaching out; a digital front desk talks to them the moment they arrive, in your voice and your brand. It answers questions, captures leads, books calls, works 24/7, and turns chats into insights.

How Bluefin makes one:
1. **We learn your business** — your services, your tone, your FAQs, and what makes you different.
2. **We design your character** — a custom avatar that fits your brand. Bluefin's own is Blu, the pixel-art fish you can talk to on bluefin.studio.
3. **We put it on your site** — works on any website. You see every conversation and booking.

Case study: Training Axl (https://bluefin.studio/axl), the digital front desk Bluefin built for K-Nine Solutions, based on the team's 100lb Doberman.

Custom-trained AI concierge systems that act as a 24/7 digital front desk. An AI concierge can answer questions about services, guide visitors through a website, capture leads and contact information, act as an intake form, recommend services, help schedule consultations, qualify potential clients, and increase conversions. Each concierge is custom-trained on the specific business — its services, tone of voice, brand personality, and FAQs. Typical timeline: 4–6 weeks.

## Selected work

- **Training Axl: How we digitized a Doberman** (case study · K-Nine Solutions, Santa Barbara, CA) — We built a digital front desk based on our client's dog: Axl, K-Nine Solutions' 100lb Doberman, became a pixel-art character who talks to every visitor on their website. Full case study: https://bluefin.studio/axl
- **TNT Simmonds** (Los Angeles, CA · luxury construction) — Website + brand design + copywriting. TNT Simmonds has spent over two decades building luxury spaces across LA; Bluefin built them a new digital home that reflects the same care and craftsmanship. https://tntsimmonds.com/
- **K-Nine Solutions** (Santa Barbara, CA · dog training) — Website + brand design + photography. A fresh brand identity, custom photos, and a new website built to drive sales and raise their profile. https://kninesolutions.com/
- **Astro** (Costa Mesa, CA · cannabis) — Website + brand design + product design. A bold space identity and mascot for high flyers with good taste. https://www.astrothc.com/
- **PAL Puppy** (Santa Barbara, CA · pet care) — Website + brand design + copywriting. The company's first brand and website: a kind, trustworthy look and feel for puppy care. https://palpuppy.com/
- **Donna Berg Interiors** (Los Angeles, CA · interior design) — Website + brand design + copywriting. A full design and build delivered in two weeks ahead of a major television appearance, using AI-accelerated workflows. https://www.donnaberginteriors.com/
- **Stark Galleries** (Nantucket, MA · art gallery) — Website + brand design + illustration. Nantucket's oldest art gallery, reopening after fifteen years: a refined brand, a website with lasting grace, and assets that honor its heritage. https://www.starkgalleries.com/

## About

Run by two friends in sunny Santa Monica. Bluefin was created around an old idea and a new reality: craft still matters, and modern tools let small teams do remarkable work. From years spent inside agencies, startups, and creative projects of all kinds, we built the kind of studio we always wanted to work with. We like making thoughtful things with good people.

## Process

Most Bluefin projects follow a structured process across all services: **Discovery** (understanding the client's business, goals, and audience) → **Strategy** (positioning, messaging, structure, technical planning) → **Design** (visual and experiential direction) → **Development** (building the final assets) → **Launch** (publishing and deployment support).

## Philosophy

Bluefin believes great design builds trust, simple websites perform better than complicated ones, brand clarity is critical to business success, small businesses deserve access to high-quality design, and AI should accelerate creativity rather than replace human thinking.

## Pricing

Bluefin uses fixed project pricing rather than hourly billing, giving clients clear expectations, predictable costs, and defined deliverables. Pricing is based on project complexity, timeline, deliverables, and level of customization. Contact hello@bluefin.studio for a quote.

## Common questions

**How long does a website take?** Most websites take 4–12 weeks depending on scope.

**Can you build a website if I don't have a brand yet?** Yes. Many website projects also include brand design and messaging development.

**Do you work with companies outside California?** Yes. Bluefin works remotely with companies nationwide.

**Do you offer AI tools for businesses?** Yes. Bluefin builds AI concierge systems that act as digital front desks for businesses.

## Contact

- Email: hello@bluefin.studio
- Location: Santa Monica, California (remote; works with companies nationwide)
- LinkedIn: https://www.linkedin.com/company/bluefinstudio
- Website: https://bluefin.studio/